Form versus function or layout and design versus content
Friday, January 4th, 2008So often I find myself repeating the phrase “form follows function” I cant even tell you anymore who told me that first, but I live by it every day. I have seen some incredible website that were amazingly designed. The sad part of that is that in almost every case the web sites that are the most hideous are the ones that make the most money. All the research teaches you about the use of white space and how to focus your content to a single call to action and yet there are far too many affiliate marketers (and bloggers) who have no focus at all (ok lets call it what is is “clutter”) and yet they often consistantly make money — WHY?
The answer comes back to the same basic statement I made at the beginning. “form follows function” meaning that the way something looks is not nearly as important as the fact that it works. Do you you have what the customer is looking for? Have your words made it clear that what they are seeking you have?
And most importantly when it comes to your web site — GET STARTED
